MACKEREL SELLING WELL
A new business has developed at Lewes, Delaware , at the Delaware Breakwater, to overcome the local liquor option. New England fishermen are supplying the 'dry section' with mackerel, stuffed with your brand of liquor in pints and half pints. A slogan along the bay front “ Bay a Mackerel and Get A Big Drink” and the business is netting the fishermen considerable money.
Governor Miller recently approved an act prohibiting shipments of 'booze' to Kent and Sussex Counties but the bibulous Lewes residents came to the front with a plan.
The Yankees on a mackerel boat from New England laid in a large supply of 'booze' before reaching the Breakwater and opened a big number of fish and placed bottles of liquor inside and offered their 'catch' for sale.
The demand for mackerel soon became known and other off shore fishermen learned of the 'plan' and emulated it.
Source: Oakland Tribune, Oakland, California, Sunday, June 8, 1913